About
Branding and packaging redesign for the dietary supplement brand, Carlson. People are hesitant to take dietary supplements since different people have different needs. On top of that, some people have different health issues that require avoidance of some supplements With a personalized dietary packaging, the new Carlson makes dense and boring information clear and concise. Carlson provides simple and personalized supplements just for you and your health needs. Carlson cares about you and your needs and will help you get the most effective and beneficial service.
Brand Identity
The shape of c and n is inspired by a house for the logo.
Iconography are simple and resembles the shape of the logo.
Colors are inspired by healthy food that has rich amount of vitamins or minerals.
FF Mark Pro is used for the typography. It is clean and easy to read, which suits for the brand image.
Personalized Packaging
Personalized packaging will have individual packages to take daily. Unlike other packaging, the ingredients, benefits, and fun facts are in the booklet.
Personalized Packaging
Another version of personalized packaging to take it in morning, afternoon, and evening.
Cod Liver Oil
Redesigned the form and shape of the packaging. You can twist the side lever and if you pull it down, it will pour out the exact daily amount. The lid can be used as a cup.
Vitamin C Gummies
It will show actual size and look of the gummies on the packaging label. The packaging is made so it will take one gummy out at the time if you pump.
Vitamin K2
It will show actual size and look of the supplement on the packaging label. It has smaller opening, so it would be easier to take one by one.
Vitamin D3
The original packaging didn't have eye droplet form, so the bottle got sticky from leaking. Form was created to make it simple and easy to add drops.
Carlson Website
Carlson website has benefits, ingredients, and information about the each supplement, and you can also get personalized packaging and order it from the website.
Questionnaire for Personalized Packaging
There will be series of questions to get personalized packaging.
Vending Machine
There will also be vending machines for Carlson products, so you can quickly buy dietary supplements on the go.
